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Surprise-Inside Marshmallow Cakes

Peeps Collaborated with Duncan Hines on a Piñata Cake Recipe

— February 18, 2020 — Lifestyle
Peeps and Duncan Hines joined forces to create a playful piñata cake recipe for the spring that is layered with colorful ingredients, textures and surprises. Like a classic piñata cake, this one is packed with surprises and makes use of not just Peeps' iconic marshmallows but also new products like the brand's jelly beans inspired by the colors and flavors of the classic Peeps Marshmallow Chicks.

This collaboration is just one of the many national food and merchandise partnerships that Peeps is launching in 2020, as the brand is expanding its reach into new categories and demographics with products like co-branded cookies, candies, cereals, toys, coffee creamers and even apparel.


Image Credit: Peeps
Trend Themes
1. Playful Collaboration Recipes - The trend of collaborating with brands to create playful recipes presents an opportunity for creative food innovation.
2. Expanding National Partnerships - The trend of expanding national partnerships in the food industry opens up new opportunities for cross-brand collaborations and product diversification.
3. Crossover Merchandising - The trend of cross-brand merchandising allows for the creation of unique and exciting products that appeal to a wider range of demographics.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore collaboration opportunities with other brands to create unique and delicious recipes.
2. Consumer Products - The consumer products industry can tap into the trend of cross-brand merchandise collaborations to expand their product offerings and attract new customers.
3. Hospitality and Entertainment - The hospitality and entertainment industry can leverage playful collaboration recipes as a way to create immersive and memorable dining experiences for guests.
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