What is the trend of marshmallow-inspired breakfast products?

With the release of marshmallow-flavored cereal and pancake kits, there is an opportunity to capitalize on the trend of incorporating marshmallow flavors into breakfast items.

What is the trend of collaborations with food brands?

The partnership between PEEPS and Kellogg's to create a PEEPS Froot Loops flavored pop highlights the trend of cross-industry collaborations to create unique food products.

What is the trend of iconic brand-inspired cookware?

The shapely skillet modeled after the iconic PEEPS Bunny presents an opportunity for other iconic brands to create cookware that captures the essence of their brand.

What are the implications for the food & beverage industry?

Many food companies can explore innovative collaborations and flavor combinations to create unique and enticing breakfast products.

What are the implications for the cookware & kitchenware industry?

The success of the PEEPS skillet set creates opportunities for other cookware and kitchenware brands to collaborate with iconic brands and create functional yet aesthetically pleasing products.

What are the implications for the retail merchandising industry?

Retailers can take advantage of iconic brand collaborations to create exclusive merchandise, such as cookware sets, that appeals to dedicated fans and collectors.

Marshmallow-Inspired Pancake Kits : skillet set

Flavorful Marshmallow Easter Treats Image 1

Vibrant Springtime Marshmallow Treats Image 1

Co-Branded Easter Marshmallow Confections Image 1

Easter-Themed Kitchen Collections Image 1

The PEEPS Pancake Mix and Skillet Set Makes Six Shapely Pancakes

Laura McQuarrie — April 6, 2020 — Lifestyle

References: peepsandcompany & prnewswire

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PEEPS is known for its shapely marshmallow treats in the form of chicks and bunnies, and this Easter, the brand is treating fans to an all-new Pancake Mix and Skillet Set. In the skillet set, there's enough mix to whip up six buttermilk pancakes and pour them into a shapely skillet that's modeled after the iconic PEEPS Bunny.

This spring, PEEPS is unveiling a range of breakfast-inspired treats, including Marshmallow Flavored Cereal and the PEEPS Froot Loops Flavored Pop in collaboration with Kellogg's and PEEPS Pancakes & Syrup Flavored Marshmallow Chicks.

Whether they're enjoying a cup of coffee with marshmallow-inspired creamer, a bowl of cereal or a stack of pancakes, people of all ages can now enjoy something from PEEPS first thing in the morning.

Image Credit: PEEPS

Trend Themes

Marshmallow-inspired Breakfast Products — With the release of marshmallow-flavored cereal and pancake kits, there is an opportunity to capitalize on the trend of incorporating marshmallow flavors into breakfast items.
Collaborations with Food Brands — The partnership between PEEPS and Kellogg's to create a PEEPS Froot Loops flavored pop highlights the trend of cross-industry collaborations to create unique food products.
Iconic Brand-inspired Cookware — The shapely skillet modeled after the iconic PEEPS Bunny presents an opportunity for other iconic brands to create cookware that captures the essence of their brand.

Industry Implications

Food & Beverage — Many food companies can explore innovative collaborations and flavor combinations to create unique and enticing breakfast products.
Cookware & Kitchenware — The success of the PEEPS skillet set creates opportunities for other cookware and kitchenware brands to collaborate with iconic brands and create functional yet aesthetically pleasing products.
Retail Merchandising — Retailers can take advantage of iconic brand collaborations to create exclusive merchandise, such as cookware sets, that appeals to dedicated fans and collectors.

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