Pimento cheese is making a comeback at Krystal restaurants with the debut of the new Pimento Cheese Chik, Pimento Cheese Chik Biscuit, and Pimento Cheese Biscuit.
No matter how you want to enjoy it, Krystal offers lots of ways to get your pimento fix. The new Pimento Cheese Chik pairs a crispy fried chicken breast topped with pimento cheese, bacon, BBQ sauce, and a dill pickle on a steamed bun. On the other hand, the new Pimento Cheese Chik Biscuit combines a crispy fried chicken breast with bacon and pimento cheese on a buttermilk biscuit. Finally, the Pimento Cheese Biscuit features just pimento cheese and bacon on a fluffy biscuit.
All three items are available now for a limited time.
Why This Trend Is Growing
- Pimento Cheese Resurgence
- The recent success of the Pimento Cheese Chik and related items at Krystal restaurants shows there is a growing demand for pimento cheese-based food offerings.
- Chicken Sandwich Competition
- The popularity of the Pimento Cheese Chik sandwich at Krystal restaurants creates a new opportunity for restaurants and food chains to innovate and create new chicken sandwich offerings.
- Biscuit Revival
- Krystal's Pimento Cheese Biscuit highlights the potential for biscuits to become a popular breakfast and alternative sandwich base in the food industry.
Industries Being Reshaped
- Fast Food Restaurants
- Fast food chains can take advantage of the rising trend of pimento cheese-based food items to create new and exciting menu options for their customers.
- Food Chains
- Food chains can tap into the growing popularity of chicken sandwiches by innovating and enhancing their existing offerings through unique preparations and ingredients.
- Breakfast Food Producers
- The success of Krystal's Pimento Cheese Biscuit shows an opportunity for breakfast food producers to explore different and unique biscuit preparations that can capture the attention and preference of customers.
