AURA offers a different approach to hair care by offering made-to-order formulas that can be personalized and pigmented according to a customer's needs and preferences. AURA is a new launch from the creators of the award-winning custom hair color company eSalon. The range of premium shampoos, conditioners and masques include options for all hair types and they are entirely vegan and cruelty-free, and made without parabens, SLS and SLES.
As well as being able to define curls, boost volume or support general nourishment with the brand's products, consumers will find that they can also add in pigment or semi-permanent pigment, as well as aromas as their desired level of strength.
AURA packages its products in bottles and jars that are made from 100% recycled materials.