eSalon recently introduced its first-ever ammonia-free custom home hair color and it helps people achieve professional-grade hair color from home. The new product from the custom home hair color company shares 0% ammonia permanent hair color with personalized instructions and access to licensed colorists, so that customers achieve the quality results they are looking for with confidence.
The Ammonia-Free Permanent hair color is said to deliver "multi-dimensional, natural-looking gray coverage with rich, long-lasting results and luminous, healthy-looking shine, according to eSalon's Lead Colorist Leianna Hillo.
Ammonia-free hair color has an extra-gentle formula yet the results it provides are just as effective as ever. This free-from formula tends to be ideal for ingredient-conscious consumers, those with sensitive skin or hair that feels as if it has been overburdened by styling or processing.
What's Driving This Trend
- Ammonia-free Hair Color
- eSalon's new ammonia-free permanent hair color kit offers an opportunity for other companies in the hair color industry to create gentle products for ingredient-conscious consumers with personalized instructions and access to licensed colorists.
- Custom Home Hair Color
- The launch of eSalon's first-ever ammonia-free custom home hair color kit creates new opportunities for personalized hair color companies to offer at-home products with professional-grade results and licensed colorist support.
- Ingredient-conscious Consumers
- With the rising demand for gentle and natural hair care products, the ammonia-free trend offers a disruption opportunity for the cosmetics and personal care industry to create innovative, environmentally sustainable, and animal-friendly products.
Who This Affects Most
- Hair Color Industry
- eSalon's launch of an ammonia-free home hair color kit disrupts the hair color industry by providing high quality, multi-dimensional hair color results with gentle, professional-grade ammonia-free products.
- Personalized Hair Color Industry
- eSalon's new product opens opportunities in the personalized hair color industry with an easily accessible and personalized at-home product with professional guidance and support.
- Cosmetics and Personal Care Industry
- Ingredient-conscious consumers continue to drive the cosmetics and personal care industry's need for more gentle, natural, and environmentally-friendly products where ammonia-free hair color can play a major disruptive role.
