Atiba Jefferson's Photographic Exhibit is in Partnership with adidas

 - May 28, 2018
References: hvw8 & hypebeast
adidas Originals partnered with professional skateboarder Atiba Jefferson for an immersive photographic exhibit that experiments with light exposure and composition in portraits. Called 'Heart-Shaped Box,' the artistic event consists of large-scale lightboxes. Atiba Jefferson's subjects vary from famous faces like "the iconic portraits of Pharrell Williams [and] the late Dylan Rieder," Iggy Pop and Death Grips' Stefan Burnett to dynamic skateboard and urban landscape shots. The photographic exhibit also features a piece of Atiba's collaboration with digital artist Mike Campau.

The lightboxes are laid out in the HVW8 Gallery in Los Angeles, California. For full effect, the exhibition space boasts a darkly lit atmosphere that is broken by the luminosity of the cubes. The Heart-Shaped Box photographic exhibit is a testimonial not only to good craftsmanship but also a glimpse into Jefferson's preferred mode of shooting.