Peter's Epic Rolls are a series of fast food-inspired snack products formulated with the flavor and convenience preferences of Gen Z shoppers in mind.
The product comes in six flavors including Lip Lickin' Chicken, Cheese Burger, Hot Dog, Peri-Peri Chicken, Smoky BBQ Pork and Onion Bhaji, which are each crafted with an expertly seasoned filling and sauce. The rolls are prepared with a delicious puff pastry and ready to be enjoyed in just 60-seconds by warming them in the microwave.
Brand Manager Owain Jones spoke on Peter's Epic Rolls saying, "Epic Rolls are an exciting new twist on sausage rolls. We’re taking big flavours that everyone knows and loves, wrapping them up in sprinkle-topped pastry, and launching them in epic, eye-catching packaging that’s going to really stand out on the shelf. We know sausage rolls are winning in the pastry category, but flavours are limited, and no one is catering for younger shoppers."
Key Themes Behind This Trend
- Fast Food-inspired Snacks
- Leveraging popular fast food flavors in snack form caters directly to the taste preferences of younger demographics.
- Convenience-ready Foods
- Offering products that can be prepared in just 60 seconds aligns perfectly with the fast-paced lifestyle of modern consumers.
- Flavor Innovation in Traditional Snacks
- Expanding beyond traditional flavors into bold, globally-inspired options addresses the adventurous eating trends among Gen Z.
Where This Applies
- Convenience Foods
- Creating quick-to-prepare, flavorful snack options taps into a growing demand for convenience in meals and snacks.
- Fast Food
- Incorporating popular fast food flavors into new product forms presents a novel way to attract loyal fast food customers.
- Snack Foods
- Innovating within the snack food industry by introducing global flavors can satisfy diverse palates and create new market segments.
