Nature's Own is the best-selling American bread label with selections of fresh packaged baked goods, and it introduces two new offerings -- the Perfectly Crafted Thick Sliced Multigrain and the Perfectly Crafted Thick Sliced Whitebread, sold in a bagged package The two new products are artisan-inspired and boast thickly sliced pieces that have zero artificial preservatives, artificial color or flavors. Complete with natural ingredients, the bread is also non-GMO Project Verified and has no high fructose corn syrup incorporated. The Perfectly Crafted slices are thick, soft, evoke a freshly baked aroma, and flour dusted finish.
The Nature's Own Perfectly Crafted Sliced Multigrain bread and the Perfectly Crafted Thick Sliced Whitebread are available for purchase at grocery stores across the country.
What Makes This Trend Stand Out
- Artisan-inspired Bread
- There is an opportunity for bakeries and food manufacturers to create and promote artisan-inspired bread that is free from artificial ingredients and preservatives.
- Non-gmo Bread
- A trend of non-GMO bread can create growth opportunities for companies, as consumers are seeking healthier and more environmentally-friendly options.
- Flour-dusted Finish Bread
- Bread manufacturers could explore the idea of a flour-dusted finish on their products, as it creates an aesthetic appeal to consumers and gives the impression of a freshly baked loaf.
Sectors Adopting This
- Bakery
- Bakeries can capitalize on the trend of artisan-inspired bread and develop new recipes that cater to health-conscious and environmentally-aware consumers.
- Food Manufacturing
- Food manufacturers can tap into the non-GMO movement and develop bread products that contain natural and sustainable ingredients.
- Grocery
- Grocery stores could highlight the flour-dusted finish on their bread products and offer an artisanal selection on their shelves to attract customers.
