Pepsi Max Raspberry Answers Consumer Demand for Calorie-Free Refreshment

 - Mar 5, 2019
References: pepsi & foodbev
Consumer refreshment preferences are constantly shifting, so the Pepsi Max Raspberry soda has been unveiled by the brand in the UK as a new option that responds to new preferences. Featuring a sugar-free profile that is loaded with flavor, the soda will join the existing ginger and cherry flavor options presently available that have become quite popular with consumers. The raspberry variant aims to offer the on-trend flavor in a new way that is familiar and more in line with consumer lifestyle preferences for convenience, flavor and lower sugar consumption.

Speaking on the new soda, Commercial Director, Convenience and Impulse at Britvic Trystan Farnworth said, "Pepsi Max delivers on all three category drivers; taste, health and relevance, and the launch of the new flavour will also deliver against these, helping retailers to continue to drive growth within the category. Pepsi Max Raspberry is available across a variety of pack formats within the channel, from the two-litre bottle, ideal for sharing, to the smaller 500ml price-marked pack and 330ml cans."