Pepsi Max Raspberry Answers Consumer Demand for Calorie-Free Refreshment
Michael Hemsworth — March 5, 2019 — Lifestyle
Consumer refreshment preferences are constantly shifting, so the Pepsi Max Raspberry soda has been unveiled by the brand in the UK as a new option that responds to new preferences. Featuring a sugar-free profile that is loaded with flavor, the soda will join the existing ginger and cherry flavor options presently available that have become quite popular with consumers. The raspberry variant aims to offer the on-trend flavor in a new way that is familiar and more in line with consumer lifestyle preferences for convenience, flavor and lower sugar consumption.
Speaking on the new soda, Commercial Director, Convenience and Impulse at Britvic Trystan Farnworth said, "Pepsi Max delivers on all three category drivers; taste, health and relevance, and the launch of the new flavour will also deliver against these, helping retailers to continue to drive growth within the category. Pepsi Max Raspberry is available across a variety of pack formats within the channel, from the two-litre bottle, ideal for sharing, to the smaller 500ml price-marked pack and 330ml cans."
Speaking on the new soda, Commercial Director, Convenience and Impulse at Britvic Trystan Farnworth said, "Pepsi Max delivers on all three category drivers; taste, health and relevance, and the launch of the new flavour will also deliver against these, helping retailers to continue to drive growth within the category. Pepsi Max Raspberry is available across a variety of pack formats within the channel, from the two-litre bottle, ideal for sharing, to the smaller 500ml price-marked pack and 330ml cans."
Trend Themes
1. Calorie-free Refreshment - The rise of calorie-free refreshment options presents opportunities for innovative soda flavors with no added sugars.
2. Flavor Variety - Consumer demand for diverse flavors in soda opens up opportunities for brands to introduce new and on-trend options like raspberry.
3. Lower Sugar Consumption - The growing focus on reducing sugar intake creates a market for sugar-free sodas that prioritize taste and convenience.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of sugar-free and flavorful sodas to cater to health-conscious consumers.
2. Convenience Store Industry - Convenience stores can boost sales in the soda category by offering a variety of pack formats and flavors, responding to consumer preferences for convenience and taste.
3. Retail Packaging Industry - The demand for different pack formats, such as two-liter bottles, price-marked packs, and cans, creates opportunities for innovative retail packaging solutions to accommodate consumer needs.
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