The graphic design website worth1000, which I visit often, ran a contest recently they called Human Camouflage. The contest had people submit entries where they were required to create scenes where humans successfully blended in with their surroundings. I am including some of the entries in the gallery. I am particularly taken with the image that shows liquid/transparent anthropomorphic figures interacting with what looks like a religious icon. But I think all the images are really beautiful.
Implications - I love it when a company allows users to submit their artistic contributions to a campaign with the potential to win something. There's no better way to interact with your target audience than by giving them an opportunity to be apart of something they already really enjoy.