Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Each Pencil Packaging Design Refers to the Country it is Helping

 - Aug 4, 2013
References: packagingoftheworld
The pencil packaging design for the Pencils of Promise campaign features cut-out shapes of countries. There are three different packages, each representing the country that its proceeds will be going to.

Each package is color-coordinated as well. The letters on the top left corner of the box match the colors of the pencils inside. This brings out both the lettering and the cut-out of the country.

I'mpossible aims to build awareness and fundraise for developing countries. The three featured countries in this Pencils of Promise campaign are: Nicaragua, Laos, and Guatemala. Proceeds will go towards building sustainable education in these countries. Each country is color-coordinated for a reason, so you can choose which country you want to help out by purchasing the color of your choice.