The pencil packaging design for the Pencils of Promise campaign features cut-out shapes of countries. There are three different packages, each representing the country that its proceeds will be going to.
Each package is color-coordinated as well. The letters on the top left corner of the box match the colors of the pencils inside. This brings out both the lettering and the cut-out of the country.
I'mpossible aims to build awareness and fundraise for developing countries. The three featured countries in this Pencils of Promise campaign are: Nicaragua, Laos, and Guatemala. Proceeds will go towards building sustainable education in these countries. Each country is color-coordinated for a reason, so you can choose which country you want to help out by purchasing the color of your choice.
Why This Trend Is Growing
- Country-specific Packaging
- Creating packaging designs with cut-out shapes of countries to represent the proceeds going to aid that country could be a trend in cause-based marketing campaigns.
- Color-coordinated Packaging
- Matching the colors of the pencils inside the package to the lettering on the top left corner could become a popular trend in product packaging design, enhancing brand consistency.
- Cause-based Marketing
- Fundraising for developing countries through products sales could become a popular trend in cause-based marketing, attracting socially-conscious consumers who want to make a difference with their purchases.
Industries Being Reshaped
- Education
- Using cause-based marketing campaigns to fund sustainable education in developing countries could disrupt the traditional approach to education funding and engage a larger audience.
- Consumer Goods
- Creating product packaging designs that are aligned with a cause and have a message of social impact can disrupt the traditional marketing approach to generate brand loyalty and consumer engagement.
- Non-profit
- Partnering with brands to raise awareness and funds for a cause using product sales could disrupt the traditional donor-based approach to fundraising and create more sustainable revenue streams.
