AMDL Circle and Michele De Lucchi Design the Pedrali Pavilion
Amy Duong — October 10, 2023 — Art & Design
References: dezeen
Italian furniture imprint Pedrali launches a wooden pavilion dubbed the Pedrali Pavilion which hosts an exhibition dubbed Pedrali60, We Design a Better Future. The pavilion is made by architecture studio AMDL Circle and the collaborative efforts of architect and artist Michele De Lucchi. All of these are meant to market the brand and its rich 60-year anniversary.
CEO of Pedrali, Monica Pedrali states "The Pedrali Pavilion is located in our headquarters in Mornico al Serio, where everything we do is conceived and comes to life. Here ideas and plans for the future are forged. The decision to build the Pedrali Pavilion in our local territory reminds us of our roots, our environment. This is a new space that belongs solely to us and which will be the legacy of this very special anniversary."
CEO of Pedrali, Monica Pedrali states "The Pedrali Pavilion is located in our headquarters in Mornico al Serio, where everything we do is conceived and comes to life. Here ideas and plans for the future are forged. The decision to build the Pedrali Pavilion in our local territory reminds us of our roots, our environment. This is a new space that belongs solely to us and which will be the legacy of this very special anniversary."
Trend Themes
1. Sustainable Architecture - The use of sustainable materials and design principles in the construction of the Pedrali Pavilion presents opportunities for companies involved in eco-friendly building practices.
2. Experiential Marketing - The Pedrali Pavilion's hosting of an exhibition and the incorporation of artistic elements highlights the potential for businesses to create immersive brand experiences to engage customers.
3. Brand Legacy - Through the creation of the Pedrali Pavilion to celebrate their anniversary, Pedrali demonstrates the importance of building a lasting brand legacy, suggesting similar opportunities for other companies.
Industry Implications
1. Furniture Manufacturing - The innovative design of the Pedrali Pavilion showcases potential opportunities for furniture manufacturers to create unique and eye-catching structures that promote their brand.
2. Architectural Design - The collaboration between AMDL Circle and Michele De Lucchi in designing the Pedrali Pavilion highlights the potential for architects and designers to create innovative spaces that captivate audiences.
3. Event Management - The hosting of the Pedrali60 exhibition within the Pedrali Pavilion illustrates opportunities for event management companies to create memorable experiences that connect with audiences.
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