Pebbles Bites Come in Two Recognizable Flavor Options
Michael Hemsworth — August 27, 2021 — Marketing
References: postconsumerbrands & drugstorenews
The Pebbles Bites are being launched by Frankford Candy as a new indulgence for avid fans of the familiar Post-branded cereal that has become a fan-favorite amongst many consumers over the years. The candy bites come in two options including Cocoa Pebbles and Fruity Pebbles, which consist of cocoa-flavored milk chocolate with cereal pieces and creamy white candy with colorful cereal pieces, respectively. The half-inch candy bites will come in 10-ounce packaging that calls to mind the breakfast cereal to make it instantly recognizable for consumers.
Director of Business Development at Frankford Candy Molly Jacobson spoke on the new Pebbles Bites saying, "Consumers are looking for products that offer them a way to keep sweet treats on hand but in smaller sizes that allow them to indulge in moderation. We developed our new Pebbles Bites to give fans another way to enjoy their favorite cereal in a bite-sized candy form that is ideal for a quick snack or treat.”
Director of Business Development at Frankford Candy Molly Jacobson spoke on the new Pebbles Bites saying, "Consumers are looking for products that offer them a way to keep sweet treats on hand but in smaller sizes that allow them to indulge in moderation. We developed our new Pebbles Bites to give fans another way to enjoy their favorite cereal in a bite-sized candy form that is ideal for a quick snack or treat.”
Trend Themes
1. Cereal-inspired Candy - The trend of combing popular cereals with candy provides an opportunity for companies to create new and exciting flavor combinations.
2. Bite-sized Sweet Treats - The trend of offering sweet treats in smaller sizes allows companies to market to health-conscious consumers concerned with portion control.
3. Branded Packaging - The trend of packaging candy in recognizable cereal packaging allows companies to capitalize on consumers' nostalgia and attachment to well-known brands.
Industry Implications
1. Candy Manufacturing - Candy manufacturers have the opportunity to create new product lines by incorporating popular breakfast cereals into their candy products.
2. Snack Food - The snack food industry can appeal to health-conscious consumers by offering bite-sized sweet treats that allow for portion control.
3. Brand Licensing - Companies that own popular brands can license their names and packaging to candy manufacturers, creating new revenue streams and expanding their brand recognition.
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