Hershey Canada's Reese's Pieces Peanut Candy was launched into space, signaling the first innovation to the iconic candy in 40 years in Canada and a first-of-its-kind "extraterrestrial product sampling initiative."
At the end of January, the Peanut Candy was set in an in-store product display to "attract extraterrestrials" and was launched into space with a high-altitude balloon with the capability to take the confections soaring up to three times higher than a typical commercial airplane flight.
While there are many beverage brands that have sent their coffee, whisky and beer products out of the Earth's atmosphere for marketing purposes, this stunt gives consumers the chance to get their hands on a treat that can truly be described as out of this world.
High-Altitude Candy Stunts
More Stats +/-
Alien Cranium Alcohol
Cosmic Beer Programs
Zero Gravity Whisky Experiments
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.