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Hershey Canada Launched Its Reese's Pieces Peanut Candy into Space

Hershey Canada's Reese's Pieces Peanut Candy was launched into space, signaling the first innovation to the iconic candy in 40 years in Canada and a first-of-its-kind "extraterrestrial product sampling initiative."

At the end of January, the Peanut Candy was set in an in-store product display to "attract extraterrestrials" and was launched into space with a high-altitude balloon with the capability to take the confections soaring up to three times higher than a typical commercial airplane flight.

While there are many beverage brands that have sent their coffee, whisky and beer products out of the Earth's atmosphere for marketing purposes, this stunt gives consumers the chance to get their hands on a treat that can truly be described as out of this world.