Wiltshire Chilli Farm's 'Peach Ghost' is a Limited-Edition "Fearless Flavour"
Laura McQuarrie — November 4, 2016 — Lifestyle
References: fearlessflavour & thedieline
In the spirit of Halloween, Wiltshire Chilli Farm launched 'Peach Ghost,' a limited-edition hot sauce that is described as "intensely hot with a hint of sweetness."
As the name of the product suggests, the hot sauce is made with the Peach Ghost chilli. Since this is truly an ultra-hot spicy pepper, Wiltshire Chilli Farm tasked Buddy with the creation of a branding and packaging design that would "scare the sauce out of the other products" in the category. This special-edition packaging puts a creepy twist on Wiltshire Chilli Farm's usual product bottle designs by featuring a "Spooky Edition" emblem and a logo that's wrapped up like a mummy.
This unique hot sauce will appeal to foodies who are unafraid of spice and the spirit of trying something new.
As the name of the product suggests, the hot sauce is made with the Peach Ghost chilli. Since this is truly an ultra-hot spicy pepper, Wiltshire Chilli Farm tasked Buddy with the creation of a branding and packaging design that would "scare the sauce out of the other products" in the category. This special-edition packaging puts a creepy twist on Wiltshire Chilli Farm's usual product bottle designs by featuring a "Spooky Edition" emblem and a logo that's wrapped up like a mummy.
This unique hot sauce will appeal to foodies who are unafraid of spice and the spirit of trying something new.
Trend Themes
1. Limited-edition Hot Sauces - Opportunity for food companies to create exclusive flavors and designs to attract adventurous customers.
2. Spooky Packaging Designs - Innovative packaging designs incorporating seasonal or themed elements to differentiate products and generate buzz.
3. Ultra-hot Pepper Incorporation - Trend towards incorporating extremely spicy peppers into food products for adventurous and heat-seeking consumers.
Industry Implications
1. Food and Beverage - Opportunity for food companies to create unique limited-edition flavors and packaging designs to attract adventurous consumers.
2. Seasonal Products - Incorporating seasonal or themed elements into products is a way for companies to generate buzz and differentiate from competitors.
3. Hot Sauce and Condiments - Incorporating extremely spicy peppers into condiments and sauces is a growing trend for adventurous and heat-seeking consumers.
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