The Special K Caramel Latte Pastry Crisps are Functional
Michael Hemsworth — August 7, 2020 — Marketing
References: specialk & drugstorenews
The Special K Caramel Latte Pastry Crisps are a new offering from the brand that aims to combine two essential breakfast foods in order to accommodate the needs of time-poor consumers. The snacks contain 100 calories per serving, and feature flavor hints of caramel and espresso with a crispy texture that's accented by a touch of sweetness. The bars are also infused with caffeine with an amount that's equal to half a cup in the mix to help offer an energy boost in the morning or when experiencing afternoon fatigue.
Brand Manager for Special K Courtney Bentley spoke on the new Special K Caramel Latte Pastry Crisps saying, "These new Crisps bring the essence of your local coffee shop wherever you are. With this innovative indulgence you can enjoy anywhere, you can satisfy your caffeine craving with as much caffeine as half a cup of coffee. When our customers need a delicious, guilt-free boost, the Caramel Latte Pastry Crisps deliver.”
Brand Manager for Special K Courtney Bentley spoke on the new Special K Caramel Latte Pastry Crisps saying, "These new Crisps bring the essence of your local coffee shop wherever you are. With this innovative indulgence you can enjoy anywhere, you can satisfy your caffeine craving with as much caffeine as half a cup of coffee. When our customers need a delicious, guilt-free boost, the Caramel Latte Pastry Crisps deliver.”
Trend Themes
1. Functional Snack Foods - The combination of two essential breakfast foods in a convenient snack format presents opportunities for creating functional snack foods that cater to time-poor consumers.
2. Caffeinated Snacks - Infusing snacks with caffeine provides a disruptive innovation opportunity to offer energy-boosting options as an alternative to traditional caffeinated beverages.
3. Guilt-free Indulgences - Creating guilt-free indulgent snacks, such as the Caramel Latte Pastry Crisps, taps into the growing demand for treats that provide a sense of indulgence without the associated guilt.
Industry Implications
1. Convenience Foods - The combination of convenience and functionality in snack foods like the Special K Caramel Latte Pastry Crisps can drive innovation and growth in the convenience foods industry.
2. Snack/bakery Industry - Developing new and innovative snack products, like caffeinated pastry crisps, can disrupt the traditional snack and bakery industry by offering unique flavors and functional benefits.
3. Healthy Snack Market - The introduction of guilt-free, low-calorie snacks like the Caramel Latte Pastry Crisps taps into the growing demand for healthier snack options, presenting opportunities in the healthy snack market.
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