For amusement parks, it is important to retain customer return rates and as a result, many have an established rewards program that is designed to inspire frequent visits – Canada’s Wonderland boasts Pass Perks, for example. The 2020 reward program allures consumers in various ways. It is intended for those who possess a Season’s Pass and one is automatically entered in it.
With Pass Perks, one might receive e-mails for free goodies – an example is the “FREE Bring-A-Friend ticket” or a discount for a select item in the theme park. Other benefits include being entered into a raffle for an “Ultimate VIP experience” for the pass holder and their family or friends.
Image Credit: Canada’s Wonderland