For amusement parks, it is important to retain customer return rates and as a result, many have an established rewards program that is designed to inspire frequent visits – Canada’s Wonderland boasts Pass Perks, for example. The 2020 reward program allures consumers in various ways. It is intended for those who possess a Season’s Pass and one is automatically entered in it.
With Pass Perks, one might receive e-mails for free goodies – an example is the “FREE Bring-A-Friend ticket” or a discount for a select item in the theme park. Other benefits include being entered into a raffle for an “Ultimate VIP experience” for the pass holder and their family or friends.
Image Credit: Canada’s Wonderland
What's Driving This Trend
- Amusement Park Rewards Programs
- Disruptive Innovation Opportunity: Develop a mobile app that allows park visitors to track their rewards and redeem them directly from their smartphones.
- Personalized Discounts and Offers
- Disruptive Innovation Opportunity: Utilize data analytics to create personalized offers and discounts based on visitor preferences and behaviors.
- VIP Experiences and Upgrades
- Disruptive Innovation Opportunity: Introduce virtual reality or augmented reality experiences that enhance the VIP experience for pass holders.
Who This Affects Most
- Amusement Parks
- Disruptive Innovation Opportunity: Implement contactless payments and digital wristbands for a seamless and convenient park experience.
- Mobile App Development
- Disruptive Innovation Opportunity: Create a mobile app that provides real-time wait times for attractions and offers virtual queuing to optimize visitor experience.
- Data Analytics
- Disruptive Innovation Opportunity: Develop advanced analytics tools to gain insights into visitor behavior and preferences for targeted marketing and personalized experiences.
