FRONTEER Drops a Summer Range Influenced by Park Rangers
References: fronteer.us & highsnobiety
Houston-based footwear label FRONTEER introduces a new collection for the summer season entitled the Park Ranger capsule. The series is comprised of a selection of footwear options, as well as some headwear pieces for sun protection this summer. The ethos of FRONTEER focuses of delivering footwear that has the durability to combat the great outdoors, but also the aesthetics that are suitable for the city streets. This mission follows true with the label's latest Park Ranger collection featuring the Ranger Hi, Ranger Lo, the Geotrekker, Boonie hat, and the Outrider's cap in a variety of color options.
The outsides are constructed with Vibram all throughout the range in earthy hues, with pops of tones on the Outrider caps in a frozen neon yellow. The Park Ranger collection is now available for purchase online and instore in FRONTEER and at Dover Street Markets.
The outsides are constructed with Vibram all throughout the range in earthy hues, with pops of tones on the Outrider caps in a frozen neon yellow. The Park Ranger collection is now available for purchase online and instore in FRONTEER and at Dover Street Markets.
Trend Themes
1. Vibram-constructed Outdoorsy Accessories - Opportunity for disruptive innovation: Develop new outdoor accessories and apparel using Vibram construction materials for enhanced durability and functionality.
2. Park Ranger Capsule Collection - Opportunity for disruptive innovation: Create a new line of outdoor footwear and headwear inspired by park rangers, combining rugged durability with urban aesthetics.
3. Earth-toned Outdoor Fashion - Opportunity for disruptive innovation: Design a range of outdoor apparel and accessories in earthy hues, targeting both nature enthusiasts and urban adventurers.
Industry Implications
1. Footwear Manufacturing - Opportunity for disruptive innovation: Incorporate Vibram technology into footwear production to create high-performance shoes for outdoor activities.
2. Outdoor Gear and Equipment - Opportunity for disruptive innovation: Develop a line of outdoor accessories and equipment that combines functionality with style, targeting both nature enthusiasts and urban dwellers.
3. Fashion and Retail - Opportunity for disruptive innovation: Collaborate with outdoor brands to create fashion-forward outdoor apparel collections that merge fashion and functionality.
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