The Danner x MYSTERY RANCH collection is a collaboration range of outdoor-ready gear perfect for supporting the adventurous lifestyle of off-grid travelers and hikers alike. The collection puts the spotlight on the Yellowstone National Park for inspiration with a series of orange and red color accents meant to symbolize the sunsets in the area. The collection includes the Danner Trail 2650 GTX hiking boots and the MYSTERY RANGE Scree 32 day pack, which combine the best aspects of both brands.
The Danner x MYSTERY RANCH collection is available now via the Danner website where shoppers can pick up the boots for $220 and the backpack for $229. The gear takes a stylish approach to the designs, which also makes them suitable for everyday use.
Image Credit: Danner / MYSTERY RANCH
Why This Trend Is Growing
- National Park-inspired Gear
- Opportunities for companies to collaborate with National Parks to create gear that represents the park and supports environmental sustainability.
- Fashion-functional Outdoor Gear
- Opportunities for companies to design outdoor gear that is both stylish and functional for everyday use.
- Hybrid Brand Collaborations
- Opportunities for companies to collaborate with brands from different industries to create products that capture the essence of both brands and appeal to a wider audience.
Industries Being Reshaped
- Outdoor Gear
- Companies in the outdoor gear industry have opportunities to collaborate with National Parks and other brands to create unique products for customers looking for gear that represents their favorite places and activities.
- Fashion
- Companies in the fashion industry have opportunities to create functional outdoor gear that is stylish enough for everyday use.
- Travel and Tourism
- Companies in the travel and tourism industry have opportunities to collaborate with National Parks to create products that promote sustainable tourism and help preserve natural environments.
