This interactive paper guillotine sculpture invites people to experience a paper version of the violent instrument popularized during Robespierre's Reign of Terror prior to the French Revolution. Created by paper artist Mandy Smith and interactive artist Hal Kirkland, Paper Cuts will not cut your head off, but might nick your neck's nape.
Currently on exhibit at London's Somerset House, the paper guillotine does more than allowing you to try out the infamous execution tool and explore your darker tendencies. The beautiful exhibit also involves a camera that is triggered to record as the paper blade falls. This way it captures the 'final' facial expression of the pretend prisoner diving head first. With their neck on the line, participants receive a truly unique experience.
Why This Trend Is Growing
- Interactive Art Installations
- Opportunity for artists to create interactive experiences for patrons to participate and engage with exhibits.
- Morbid Curiosity
- Creating experiences that allow people to safely explore darker interests, without causing real harm to themselves or others.
- Experiential Marketing
- Businesses can leverage interactive experiences to generate a memorable and unique marketing campaign that resonates with their audience.
Industries Being Reshaped
- Art and Design
- Creating immersive art packages to give patrons a truly one-of-a-kind art experience.
- Entertainment
- Opportunity to develop interactive exhibits that feature unique experiences that engage guests, unveiling the dark and obscure concepts while these mediums keep guests safe from harm.
- Marketing and Advertising
- Creating experiential marketing campaigns that are memorable, and generate media hype will provide promoters with a loyal fan/customer base.
