Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,390 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,345 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,345 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,390 cutting edge ideas.

The New Macarena

Papaya Dance

— March 27, 2008 — Pop Culture
Good Morning America featured a video of Edu Manzano's Papaya Dance citing its popularity on several international YouTube postings. The song, which originates in the Philippines, was tipped by Robin Roberts, one of the hosts of the top morning show, to be the next Macarena.

Implications - Many YouTubers are reaching stardom, often without intent, as their songs, dances and random stunts get noticed by millions of people around the world. Keeping abreast of YouTube as an engine for marketing, as well as considering the potential of YouTube users in marketing plans, may be what the millennial company needs in order to gain a competitive edge over more stagnant brands.
Trend Themes
1. Youtube Stardom - The rise of YouTubers gaining popularity through songs, dances, and random stunts creates opportunities for brands to leverage their reach and engage with a wider audience.
2. Global Dance Trends - The viral spread of dance crazes like the Papaya Dance highlights the potential for brands to identify and capitalize on emerging global dance trends to increase brand visibility and cultural relevance.
3. Unintentional Marketing Hits - The unexpected success of videos and content on YouTube opens doors for brands to harness the power of accidental marketing by creating authentic and relatable content that resonates with viewers.
Industry Implications
1. Music Industry - The music industry can explore collaborations with rising YouTubers and trendsetters to discover new talent and adapt to the changing landscape of music consumption.
2. Marketing and Advertising - Marketing and advertising professionals can incorporate YouTube influencers and viral dance trends into their campaigns to reach a wider audience and create more impactful and shareable content.
3. Entertainment Industry - The entertainment industry can embrace the power of viral dance trends and YouTube stardom to drive engagement, enhance fan experiences, and discover potential talent for movies, shows, and live performances.
4.5
Score
Popularity
Activity
Freshness