The Panasonic Microwave print campaign by advertising agency Fischer + Fala focuses on the inconsistency of spinning microwaves. Typical microwaves heat up food with a dish that rotates, which is how it ensures that portions of the meal get warmed up.
The Panasonic Microwave print campaign depicts this heating method by turning your favorite meals of pork, beef and chicken into spinning tops since their brand-new microwaves don’t need a spinning plate to guarantee well heated food. The slogan reads, "Stop spinning your food. Panasonic flat technology. Microwaves in all directions without the need to rotate."