With an abundance of artistic and innovative designs, today's packaging trends are capturing the attention of consumers worldwide. Trend Hunter's Packaging Trend Report tracks popular trends in modern branding and packaging techniques that will be a valuable source of insight for marketers, brand managers, advertisers, artists and product developers.
In recent months, there has been a movement in the packaging industry that stands out above the rest: minimalism. From stripped down logo designs to simplified branding features, the packaging industry is actively using the mantra "less is more." Also, branding techniques and packaging designs have gone digital, creating new opportunities for businesses, entrepreneurs and those wanting to capitalize on the vast business potential in contemporary marketing and advertising arenas.
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