Bathroom tissue is the sort of everyday product that doesn't try too hard to impress from the retailer's shelf. Everybody uses it after all, and for a purpose that most aren't comfortable discussing. Oxford Toilet Paper packaging challenges the dullness that is the current look of lavatory roll wrapping with a sense of dignified self-importance.
The Bakery Design Studio of Russia opted to print a pattern over nearly the entirety of the clear plastic covering, offering consumers a peek at one unit inside through a square see-through window. Here, the dapper brand name is provided as well as small cleanly illustrated diagrams to describe its features. It's especially the spruce color scheme of gold, black and dark blue with the checkered motif that says "I deserve more credit." And it does.