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Trim Tissue Branding

Oxford Toilet Paper Packaging Dresses Up an Ordinary Household Item

— June 19, 2012 — Marketing
Bathroom tissue is the sort of everyday product that doesn't try too hard to impress from the retailer's shelf. Everybody uses it after all, and for a purpose that most aren't comfortable discussing. Oxford Toilet Paper packaging challenges the dullness that is the current look of lavatory roll wrapping with a sense of dignified self-importance.

The Bakery Design Studio of Russia opted to print a pattern over nearly the entirety of the clear plastic covering, offering consumers a peek at one unit inside through a square see-through window. Here, the dapper brand name is provided as well as small cleanly illustrated diagrams to describe its features. It's especially the spruce color scheme of gold, black and dark blue with the checkered motif that says "I deserve more credit." And it does.
Trend Themes
1. Elevated Everyday Products - Companies focus on improving commonplace items to offer a higher level of sophistication and design.
2. Branded Packaging - Companies design innovative packaging to stand out on the shelves and create loyal customers.
3. Transparent Packaging - Companies add see-through windows to packaging to give consumers a better idea of the product inside and build brand trust.
Industry Implications
1. Consumer Packaged Goods - Companies in this industry can improve their products by enhancing the packaging for more upscale appeal.
2. Design and Marketing - These industries can partner with consumer goods companies to create innovative packaging that reflects the brand message.
3. Retail - Retailers can curate a selection of products with elevated design and packaging to attract a more discerning consumer demographic.
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