Major League Baseball and YouTube production giant AwesomenessTV have teamed up to create 'Out of My League,' a scripted series about baseball and dating. Set to debut on September 19th, the series features famous YouTubers (with an appearance by an actual MLB player) and was shot in and around the historic Dodger Stadium in Los Angeles.
The cast of the series includes Lauren Elizabeth Luthringshausen, a "digital influencer," as the leading female role and Brian Redmon, a successful YouTuber, as the leading male part. In the show, Luthringshausen plays a Dodgers-obsessive who Redmon, completely ignorant to baseball, is trying to court.
The LA Dodgers star young outfielder Joc Pederson also makes a cameo in the series thanks to the MLB's cooperation.
What Makes This Trend Stand Out
- Scripted Baseball Series
- Opportunity for collaboration between sports leagues and digital creators to produce scripted content that appeals to a new generation of fans.
- Youtuber-mlb Crossovers
- Opportunity for professional sports leagues to partner with popular online influencers to engage younger audiences.
- Location-based Entertainment
- Opportunity to create immersive experiences by shooting TV series and films in iconic sports venues.
Sectors Adopting This
- Sports Entertainment
- The sports industry can explore innovative ways to engage fans through collaborations with digital creators and cross-platform content.
- Digital Media
- Content creators can seize the opportunity to work with established brands and sports leagues to produce scripted series and expand their audience reach.
- Film and TV Production
- The entertainment industry can explore new locations and tie-ins with sports venues to create unique and immersive experiences for viewers.
