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Three Manchester United players took part in this rather epic ad for 'Samboo' or three-minute meals manufactured by Korean food company Ottogi. Ottogi is one of an unusual number of sponsors of Manchester United, who are one of the most popular soccer teams in the world despite suffering through their worst season in many years.
The ad stars Dutch striker Robin Van Persie, Spanish goalkeeper David De Gea and Belgium starlet Adnan Januzaj. The ad consists of videos of the trio showing off their skills interspersed with footage of Ottogi's three-minute meatball meals, backed up by epic movie soundtrack-like music.
The ad ends with the three players looking into the camera and saying "We love Samboo" in unison. Manchester United's season may have been a great disappointment, but Van Persie, De Gea and Januzaj can count their meatball promotion a success.
Key Themes Behind This Trend
- Meatball Marketing
- Opportunity for food companies to partner with sports teams to promote their products through athlete endorsements.
- Sports Sponsorships
- Growing trend of companies sponsoring sports teams as a means of brand promotion and increasing visibility.
- Epic Advertising
- Opportunity for brands to create captivating and cinematic ads that feature popular athletes to capture consumer attention.
Where This Applies
- Food Manufacturing
- Innovative companies can disrupt the food industry by manufacturing convenient and quick meal options like Ottogi's three-minute meatball meals.
- Sports Marketing
- Opportunity for marketing agencies and brands to specialize in sports sponsorship activations and athlete endorsements in order to reach a wider audience.
- Creative Advertising
- Advertising agencies can tap into the trend of creating visually stunning and impactful advertisements that feature popular athletes or celebrities.
