Located in Sydney, Australia, the OSKA store is a monochromatic experience defined by its mixture of industrial materials and simple merchandising scheme. The store is characterized by layering of textured white accents, grey toned walls and different shades of black. As with many forward-thinking fashion boutiques, the new OSKA store experience aims to emphasize the apparel by putting forth simple store infrastructure that doesn't draw too much attention to itself, making the space neutral enough for the clothing to shine.
Founded in 1997, OSKA is a German womenswear brand with a cult-like following thanks to its unique focus on simplicity. The new Sydney OSKA store was designed with this client in mind, with the space strongly identifying with the brand's focus on texture and minimalism.