'Origin Story: Ontario Grapes' is the third installment in The Chase's Origin Story campaign series. The video aims to educate the restaurant's patrons about the inspiration behind its new seasonal menus while giving local farmers and food suppliers a platform to promote their businesses.
The latest Origin Story spotlight is on Warner's Farm in Beamsville, Ontario. Located 97 km away from Downtown Toronto's The Chase, the farm prides itself on cultivating high-quality grapes. The fruits are featured in a signature menu by Chef Taylor McMeekin who spotlights Coronation, Concord, Niagara White, and Fredonia grape varieties.
The Chase's new campaign series drives home that "we are often disconnected from the places, people and networks behind what's on our plates" and aims to bridge this gap by celebrating the unique stories behind each of its inventive menu items.
Image Credit: The Chase