Facebook is offering hungry consumers a seamless means of ordering delivery with a new extension that enables an individual to place an order without leaving Facebook.
The new order-placing service can be found under Facebook's 'Explore' menu, where users have the opportunity to browse a variety of popular delivery services, such as DoorDash or ChowNow. Indicated by a colorful hamburger icon, this service will connect an individual to a variety of popular restaurants, like Five Guys, Panera and Chipotle.
The feature was made possible through Facebook's partnership with Delivery.com and Slice, which was announced earlier in October. Facebook's "order food" option conveniently keeps an individual from straying from the social media site, through continuing to offer alternatives to other apps on a user's device.
Key Themes Behind This Trend
- Social Network Delivery Services
- Connecting hungry consumers with food delivery options through social networking sites such as Facebook and Twitter
- Seamless In-app Food Orders
- Enabling individuals to place orders without leaving their social media apps by partnering with delivery services such as DoorDash and ChowNow
- Online Food Marketplace Consolidation
- Providing a comprehensive marketplace for food delivery options by partnering with multiple delivery services and restaurants to offer a variety of choices in one place
Where This Applies
- Food Delivery Services
- Opportunities to partner with social networking sites to increase outreach and accessibility, especially for delivery services that are not as well-known or frequently used
- Social Media Platforms
- Incorporating in-app food ordering options to boost user engagement and create new revenue streams through partnerships with delivery services and restaurants
- Restaurant Industry
- Partnering with delivery services and social media platforms to increase brand visibility and accessibility, especially for smaller restaurants and chains looking to expand their customer base
