This infographic looks at online marketing budgets and tries to find patterns and provide information on how companies spend their money and where.
Online marketing budgets are important because of how prevalent online activity has become. Very few successful businesses these days survive without some form of online marketing, sheerly due to the incredible opportunities that live online. With more than 2 billion Internet users in 2012, the net is a place a third of the world’s population has access to.
The average monthly online marketing budget according to this infographic is just over $200 per month. Most of that money is spent on web hosting services, with some also going toward search engine optimization subscriptions.