Hulu is testing a new ad tool that acts as a self-service platform. The ad too is named Hulu Ad Manager and it will be a useful resource for smaller organizations looking for cost-effective ad strategies. According to the director of the Ad Manager platform, companies can use to tool to monitor campaigns for a minimum cost of $500. The small costs allow smaller companies to access high powered advertising tools to attract new customers.
Hulu’s Ad manager also allows businesses to target consumers based on several factors including age, gender, location, the content they consume, Zip code, and more. The platform will display ads ranging between 15 and 30 seconds in length, and one ad will be used for each campaign.
Image Credit: Hulu