In order to more accurately present how its garments are likely to fit consumers, e-retailer ASOS is now experimenting with showing a diverse range of online fashion models in augmented reality technology.
The average consumer shopping online must rely on videos, multiple product photos and sizing charts to determine whether or not a product will be a fit for their body. ASOS is aiming to improve upon the online shopping experience and decrease returns by now showing models of various shapes and sizes wearing the same item.
As it stands, only a handful of garments are being showcased with this new feature, but already, fans have expressed praise for ASOS' efforts to simplify the online shopping process and better represent models with diverse body types.
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