In order to more accurately present how its garments are likely to fit consumers, e-retailer ASOS is now experimenting with showing a diverse range of online fashion models in augmented reality technology.
The average consumer shopping online must rely on videos, multiple product photos and sizing charts to determine whether or not a product will be a fit for their body. ASOS is aiming to improve upon the online shopping experience and decrease returns by now showing models of various shapes and sizes wearing the same item.
As it stands, only a handful of garments are being showcased with this new feature, but already, fans have expressed praise for ASOS' efforts to simplify the online shopping process and better represent models with diverse body types.
What Makes This Trend Stand Out
- Augmented Reality for E-commerce
- Opportunity for designers to create AR models to present garments online, enabling customers a better understanding of fit and look before purchase.
- Inclusive Fashion Models
- Opportunity for brands to feature diverse models of different sizes, ethnicities, and body types in an effort to enhance inclusion in fashion and improve the online shopping experience.
- Virtual Try-on Technology
- Opportunity for brands to implement virtual try-on experiences for garments before purchase, which could lead to increased sales and decreased returns.
Sectors Adopting This
- E-commerce Industry
- Opportunity for online businesses to improve upon their customer experience by implementing new technologies like AR and virtual try-ons for their products.
- Fashion Industry
- Opportunity for designers and fashion brands to embrace inclusivity in their products and marketing strategies by representing a diverse range of models and body types.
- Virtual Reality Industry
- Opportunity for VR companies to create more realistic and immersive experiences for online shoppers by implementing virtual try-on technology.
