The One Young World Campaign Urges People to Make a Difference
Meghan Young — December 13, 2011 — Marketing
References: oneyoungworld & ibelieveinadv
It may be sad to think of all the unprofessional and even unworthy people in positions of power around the world, yet the One Young World campaign urges one simple solution to eradicating these 'leaders.' If they are not up to the job, the rest of the population should be.
Conceived by Zurich-based ad agency Euro RSCG, the One Young World campaign centers around questionable images of these so-called images. From leaders throwing punches to leaders napping at a conference, it begs the question if they are really up to the job? Since they clearly aren't, One Young World states, "If the leaders don't lead, we must lead." Hopefully these ads will inspire people to take a stance and make a change.
Conceived by Zurich-based ad agency Euro RSCG, the One Young World campaign centers around questionable images of these so-called images. From leaders throwing punches to leaders napping at a conference, it begs the question if they are really up to the job? Since they clearly aren't, One Young World states, "If the leaders don't lead, we must lead." Hopefully these ads will inspire people to take a stance and make a change.
Trend Themes
1. Leader Shaming - Shame-based advertising campaigns that question the worthiness of current leaders.
2. Leadership Disruption - Encouraging innovative solutions to leadership that challenge the status quo.
3. Populist Leadership - A move towards leadership by the people, rather than by political or business elites.
Industry Implications
1. Advertising - An opportunity for ad agencies to create disruptive advertising campaigns that challenge traditional notions of leadership.
2. Political Activism - An opportunity for individuals and organizations to take a more active role in promoting effective leadership.
3. Leadership Development - An opportunity for leadership training and development programs to emphasize the importance of accountability, responsibility, and ethical behavior.
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