Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,671 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,576 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,576 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,221 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,671 cutting edge ideas.

Mushroom-Powered Coffee-Free Drinks

Om Mushroom Superfood Morning Energy Blend is Energizing

— October 30, 2021 — Marketing
The Om Mushroom Superfood Morning Energy Blend is a product for consumers seeking out a way to boost their energy levels without having to reach for a cup of coffee or an energy drink. The blend is achieved using two species of cordyceps along with vitamin D2 from the agaricus bisporous to help support energy, vitality and even mood. Each of the single-serve sachets contain less than 30-calories with one-gram of sugar and no added sweeteners, artificial colors or flavors.

CEO of Om Mushroom Superfood Jan Hall spoke on the Om Mushroom Superfood Morning Energy Blend saying, "Morning Energy Blend gave us a natural opportunity to expand beyond our core line of beloved functional mushroom coffees and teas, and offer consumers a beverage that would leave them energized but without caffeine jitters. We always strive to meet people where they are, and work really hard to develop products that they actually want and can easily fit into their daily routines. We know that consumers are looking for sustainable options and products with clean, functional ingredient panels now more than ever, and we can’t wait to introduce them to Morning Energy Blend.”
Trend Themes
1. Mushroom-based Energy Products - Companies can innovate using mushroom-based ingredients to produce energy-boosting drinks as a new caffeine alternative.
2. Clean Energy Drinks - Bringing clean, functional ingredient panels in energy drinks can disrupt traditional caffeinated beverage markets.
3. Functional Beverages - Introducing functional properties into beverages beyond traditional energy drinks provides an opportunity to reach a wider audience of health-conscious consumers.
Industry Implications
1. Beverage Industry - Opportunities exist for beverage companies to expand their product lines and appeal to consumers seeking clean, energy-boosting drinks without caffeine and artificial sweeteners.
2. Natural Food Industry - Green, healthy, and sustainable products are entering an age of widespread appeal drawing the attention of a growing community of conscious consumers.
3. Health and Wellness Industry - Mushroom-powered products contribute to the growth and innovation of the functional food sector, which is expected to grow as interest and awareness around personal wellness continue to rise.
4.3
Score
Popularity
Activity
Freshness