The 'Olympic Survival Kit' by the Oliver Spencer and Seil Marschall brands are currently being launched in association with the UK-based Selfriges department store. This practical approach to the British games coincides with the events rapidly approaching commencement, bringing about a flurry of excitement among the region's design world.
Spencer's focus upon high fashion may not be the first imagined partner for Marschall's outerwear label. The Olympics have provided them with the perfect opportunity to team up however, merging couture themes with durable products.
The bright-orange knapsack created by Marschall's encloses a white Spencer T-shirt and an assortment of appropriate tourist gear. Hydrating coconut water, playing cards and an A-Z guide of London will be sure to accommodate the city's droves of visitors, not to mention the stylish inclusion of a thin KWAY coat.