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Ultra-Pigmented Oil Eyeshadows

Color Queen by L’Oréal Paris is Made with Minimal Raw Materials

— August 28, 2019 — Eco
Color Queen by L’Oréal Paris is a line of oil eyeshadow products that's bold, eco-friendly and available in a range of 36 colors. The eyeshadows enriched with ultra-pigmented oils create high-impact color with a swipe and can easily be applied to the eyelids with a fingertip. Some of the dynamic colors available from the beauty brand include Don't Stop Me, Worth It and Excessive, which feature a healthy mix of both wearable neutral and accent shades.

When developing the intense, flake-free oil-enriched eyeshadow products, L’Oréal Paris minimized the amount of raw materials and components that needed to go into the product. The product is packaged in a simple, two-piece compact that's clipped together, reducing its overall weight and doing away with the need for the design to be hinged by a metal pin.
Trend Themes
1. Ultra-pigmented Eyeshadows - Disruptive innovation opportunity: Develop oil eyeshadows with even greater pigmentation and long-lasting wear for a more intense and vibrant eye makeup look.
2. Eco-friendly Beauty Products - Disruptive innovation opportunity: Create beauty products that use minimal raw materials and components, reducing waste and environmental impact.
3. Simplified Packaging Design - Disruptive innovation opportunity: Design compact packaging that is lightweight and minimalist, reducing materials and manufacturing costs.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce innovative oil-based formulations and bold color options to the cosmetics industry.
2. Sustainable Manufacturing - Disruptive innovation opportunity: Incorporate eco-friendly practices and sustainable materials in the manufacturing process of beauty products.
3. Packaging Design - Disruptive innovation opportunity: Revolutionize packaging design by creating simple, lightweight, and efficient solutions for various consumer products.
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