Color Queen by L’Oréal Paris is a line of oil eyeshadow products that's bold, eco-friendly and available in a range of 36 colors. The eyeshadows enriched with ultra-pigmented oils create high-impact color with a swipe and can easily be applied to the eyelids with a fingertip. Some of the dynamic colors available from the beauty brand include Don't Stop Me, Worth It and Excessive, which feature a healthy mix of both wearable neutral and accent shades.
When developing the intense, flake-free oil-enriched eyeshadow products, L’Oréal Paris minimized the amount of raw materials and components that needed to go into the product. The product is packaged in a simple, two-piece compact that's clipped together, reducing its overall weight and doing away with the need for the design to be hinged by a metal pin.