Last's long-lasting liquid eyeshadows are made with a key ingredient that's made from plants, rather than fossil fuels.
The vibrant liquid eyeshadows can be found in iridescent and matte formulas, and shades like cool blue, pink sand, chromatic coral and black panther. The richly pigmented eyeshadow formula provides intense and luminous transfer-free color with a formula that is easy to apply and nourishing thanks to skin-caring ingredients like jojoba oil and prickly pear extract.
Isododecane is the key ingredient that can be synthesized from plants, and it is joined by other ingredients like vegetable waxes and olive oil in the brand's range of 90% plant-based products such as waterproof mascaras and eyebrow mascaras.
Why This Trend Is Growing
- Plant-based Makeup
- Opportunities for eco-friendly and sustainable cosmetics using innovative plant-based ingredients like isododecane.
- Long-lasting Liquid Eyeshadows
- The trend towards high-quality, highly pigmented liquid eyeshadows that stay on all day for consumers who desire a more vibrant look.
- Skin-caring Makeup
- Customers seek makeup products that contain skin-caring ingredients like jojoba oil and prickly pear extract that nourish the skin.
Industries Being Reshaped
- Cosmetics & Skincare
- The cosmetics and skincare industry can innovate by incorporating more plant-based and sustainable ingredients, creating long-lasting and skin-caring products.
- Beauty Tech
- The integration of technology to create innovative, long-lasting liquid eyeshadows, and other cosmetics that are easy to apply and provide transfer-free color.
- Eco-friendly Brands
- Brands that focus on eco-friendliness and sustainability have the opportunity to create high-quality, highly pigmented makeup products that are plant-based and nourishing to the skin.
