Off-White recently opened its new flagship store. Designed by AMO, the store features abstract interpretations of courtyards and flea markets in Paris. Located in Paris, the Off-White store extends over three floors of a 19th-century corner building only two blocks away from Plance Vendome.
The creative director of the company, Virgil Abloh, explained that "the ambition is for the store to lead a new direction for what high fashion retail can mean." To accomplish this, the retail space acts as a flexible piece of built architecture that aims to challenge traditions. For example, black terrazzo floors contrast against Sottsass veneer displace cases to create eye-catching juxtaposition. Overall, the new flagship location showcases the brand's evolution from streetwear to street luxe.
Image Credit: AMO / Off-White