Powerhouse Company transformed an outdated 1980s office foyer into a luxurious space resembling a hotel lobby.
The Rotterdam office was updated with a restaurant and bar, as well as a dynamic spiraling staircase fashioned from wood and marble. The designers didn't want the space to become merely transitional, with people passing through, but not really interacting with one another. Instead, the architects hoped their design would "encourage chance encounters." Though they stuck to the original layout, the architects introduced high-end materials that would offer a luxurious hotel experience.
The redesign is part of the 'Office as a Hotel' project, a part of Dutch developer Vastgoed Vermogensbeheer's larger vision, which involves renovating all floors of the Willemswerf Office Building.
What's Driving This Trend
- Office Transformation
- The trend of transforming office spaces into luxurious and welcoming environments, resembling hotel lobbies, presents disruptive innovation opportunities in the real estate and interior design industries.
- Enhanced Interactions
- The trend of designing spaces to encourage chance encounters and interactions among individuals offers disruptive innovation opportunities in the hospitality and architecture industries.
- Luxury Redesign
- The trend of incorporating high-end materials and creating a luxurious hotel experience in non-hospitality spaces opens up disruptive innovation opportunities in the construction and hospitality industries.
Who This Affects Most
- Real Estate
- The real estate industry can seize disruptive innovation opportunities by embracing the trend of transforming office spaces into luxurious and welcoming environments, resembling hotel lobbies.
- Interior Design
- The interior design industry can explore disruptive innovation opportunities by capitalizing on the trend of transforming office spaces into luxurious and welcoming environments, resembling hotel lobbies.
- Hospitality
- The hospitality industry can discover disruptive innovation opportunities by adopting the trend of designing spaces to encourage chance encounters and interactions among individuals.
