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Norse God Scent Enhancers

Odin Fragrance Invokes Viking Deity in New Branding Initiative

— December 13, 2011 — Marketing
Somehow, I don't think spraying yourself or lighting the scented candles of Odin Fragrance will make you smell like a viking. But even still, with such a strong and commanding name that references the Norse deity, the branding for this odor enhancer does its job of getting consumers' attention.

The new look of Odin Fragrance products comes courtesy of Purpose-Built, a New York-based branding firm. They decided to primarily use black for the product's packaging as well as transparent black glass for the scent's bottle and candle holder. The absence of color certainly sets the mood while simultaneously making the product pop in contrast to the over-used tactic of making packages vibrantly hued -- and who doesn't want to use a product good enough for Odin himself?
Trend Themes
1. Minimalist Packaging - The use of a black color scheme and transparent black glass showcases a minimalist approach to packaging, offering disruptive innovation opportunities for brands seeking to stand out on shelves.
2. Niche Branding - Referencing a powerful deity like Odin creates a niche branding opportunity, allowing businesses to tap into specific consumer interests and create a unique identity.
3. Mythology-inspired Products - Drawing inspiration from mythology for product naming and design can engage consumers who are interested in storytelling and fantasy, presenting disruptive innovation opportunities for various industries.
Industry Implications
1. Fragrance - The fragrance industry can explore minimalistic packaging design and niche branding strategies to differentiate their products and capture the attention of consumers looking for unique scent experiences.
2. Home Goods - In the home goods industry, incorporating mythology-inspired elements into product design and branding can create a distinct offering that appeals to consumers seeking decorative items with a touch of storytelling and symbolism.
3. Gift and Specialty Retail - Gift and specialty retail businesses can leverage mythology-inspired branding to curate a unique selection of products that cater to specific consumer interests, offering customers a differentiated shopping experience.
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