Odin Fragrance Invokes Viking Deity in New Branding Initiative

 - Dec 13, 2011
References: facebook & lovelypackage
Somehow, I don't think spraying yourself or lighting the scented candles of Odin Fragrance will make you smell like a viking. But even still, with such a strong and commanding name that references the Norse deity, the branding for this odor enhancer does its job of getting consumers' attention.

The new look of Odin Fragrance products comes courtesy of Purpose-Built, a New York-based branding firm. They decided to primarily use black for the product's packaging as well as transparent black glass for the scent's bottle and candle holder. The absence of color certainly sets the mood while simultaneously making the product pop in contrast to the over-used tactic of making packages vibrantly hued -- and who doesn't want to use a product good enough for Odin himself?