One-Second Ads

The OCD Foundation's shortest commercial ever has hit YouTube to promote the difficulties of obsessive-compulsive disorder. To really make viewers understand the effects of this disease, the ad is run in the same way a person with OCD experiences her thoughts and actions.

This record-breaking ad is only one-second long, so if you don't pay attention, then you are sure to miss the message. However, by making the commercial in this manner it forces users to take a second look. People with OCD are tormented by uncontrollable thoughts that cause them to repeat certain actions over and over again. With the OCD Foundation's shortest commercial campaign, viewers get a sense of just how quickly these thoughts come and go and get to experience the urge to return to these thoughts multiple times.