Brands are increasingly giving power over to their customers to design the products that they want to buy, and the Oakley custom program is the latest program to join in on the fun. Consumers are given the power to create custom glasses with a personalized ID.
Users can design their own shades from a selection of different customization options including a wide variety of frame styles and lenses. Personalized messages or an MLB logo can also be added to each design. Giving customers this much power over product design helps brands to augment people's personal style instead of dictating it.
The Oakley Custom Program is in full swing now on the Oakley website, so put on your creative hat and get to work creating your own personal Oakley shades.