The Counter Custom Burgers is bringing together the best of East and West Coast flavors with its new NYC Pastrami Burger and new Pastrami Reuben.
The new NYC Pastrami Burger is a meaty creation that starts with an all-natural angus beef patty topped with piles of thinly sliced New York Pastrami. The meat is then paired with grilled red onions, melted Swiss cheese, lettuce, and tomatoes, served on a toasted brioche bun. For a slightly more traditional take on a pastrami sandwich, the new Pastrami Reuben features of layers of toasted rye bread, melted Swiss cheese, and the same thinly sliced New York Pastrami. The sandwich also features a side of horseradish aioli or house mustard.
The carnivore-friendly creations are available now for a limited time.
Image Credit: <i> The Counter Custom Burgers.</i>
Key Themes Behind This Trend
- Pastrami Burger Trend
- The rise of pastrami-topped burgers presents an opportunity for restaurants to experiment with new flavor combinations and attract meat-loving customers with unique offerings.
- East Coast/west Coast Flavor Fusion Trend
- The trend of combining regional flavors into new and exciting dishes, such as the NYC Pastrami Burger, opens up opportunities for restaurants to showcase their creativity and offer customers a unique experience.
- Limited-time Offer Trend
- Offering unique, limited-time menu items like the NYC Pastrami Burger and Pastrami Reuben can generate buzz, attract new customers, and keep regulars coming back for something new and exciting.
Where This Applies
- Fast-casual Restaurants
- Fast-casual restaurants can capitalize on the pastrami burger trend and offer customizable options that cater to customers' diverse tastes, while also experimenting with regional flavor fusions.
- Gourmet Burger Restaurants
- Gourmet burger restaurants can utilize the pastrami burger trend and unique limited-time menu offerings to differentiate themselves in a competitive market and attract customers seeking new and exciting flavor combinations.
- Regional Specialty Restaurants
- Regional specialty restaurants can tap into the East Coast/West Coast flavor fusion trend and showcase their unique offerings, like pastrami, in new and exciting ways that appeal to customers seeking authentic and innovative dining experiences.
