Thirst-Quenching Vitamin Drinks

'A Little More' Drinks Offers Delicious Nutrition Support

Products like Vitamin Water have augmented consumers to expect more from everything they consume, which is exactly what 'A Little More' nutrition support drinks look to help do.

Offering different varieties that will either offer an additional dose of multivitamins, vitamin C or vitamin D, 'A Little More' drinks are tailored toward being an approachable product. While not all consumers might be versed in what vitamins they should be increasing their intake of, 'A Little More' drinks help them focus on the essentials.

As consumers spend more time indoors, a decrease in sun exposure and exercise has many feeling the effects. Products like 'A Little More' nutrition support beverages offer a basic, delicious way to foray into enhanced health maintenance.

Enhanced Nutrition Drinks
The trend of enhanced nutrition drinks like 'A Little More' offers opportunities for innovative product development to cater to the growing demand for convenient and nutritious beverages.
Personalized Vitamin Intake
The trend of personalized vitamin intake showcased by 'A Little More' drinks presents opportunities for customization and targeted nutrition solutions, allowing consumers to meet their specific needs.
Health Maintenance Convenience
The trend of health maintenance convenience exemplified by 'A Little More' nutrition support beverages opens doors for disruptive innovations that provide easy and enjoyable ways for consumers to improve their well-being.

Industries Being Reshaped

Beverage Industry
The beverage industry can capitalize on the trend of enhanced nutrition drinks by developing new functional beverages that prioritize both taste and nutritional benefits.
Wellness Industry
The wellness industry has an opportunity to tap into the trend of personalized vitamin intake to offer tailored products and services that help individuals optimize their nutritional intake.
Fitness Industry
The fitness industry can explore the trend of health maintenance convenience to introduce new fitness-infused nutrition products or services that simplify the process of maintaining overall health and well-being.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 57%
Freshness 8%