A compelling idea is at play with the new Notes Fragrance product, and one that works to unite the delight of two senses. Over one hundred unique aromas have been concocted to represent the flavor of different bands, representing the tone, the mood and the rhythm of their tracks. The consumer is invited to browse his playlist through the Notes smartphone app in order to choose three of his favorite songs.
The Notes Fragrances are delivered to the music lover in three unique perfume bottles that have been modelled on metal headphone jacks. These are placed within triangular cartons that have graphically printed corners. Each one is inspired by the album art of the recording artists that have been expressed in smell form.