Cooling Wintry Cereals

Clean the Sky - Positive Eco Trends & Breakthroughs

Kellogg's The Elf on the Shelf North Pole Snow Creme Cereal Cools the Mouth

— September 27, 2022 — Lifestyle
Elf on the Shelf creates meaningful memories at Christmastime and now, families can start their day with a special moment thanks to the Kellogg's The Elf on the Shelf North Pole Snow Creme Cereal. This cold breakfast cereal is being introduced as the "first-ever cereal that deliciously cools your mouth as you enjoy it."

This limited-edition cereal contains frosted star pieces and mini marshmallows and it includes a special, slow-release flavor to awaken the senses and create the sensation of biting into a freshly made snowball.

This magical breakfast cereal joins other favorite The Elf on the Shelf Hot Cocoa and Sugar Cookie cereals, all of which tap into a childlike sense of play, wonder and whimsy during the most festive time of the year.

Trend Themes

  1. Magical Breakfast Cereal — Opportunity to innovate with more magical breakfast cereals that transport you to a different world.
  2. Sensory Experience Cereals — Opportunity to create more cereals that provide unique sensory experiences, such as personalized flavors, aromas, and textures.
  3. Limited-edition Cereals — Opportunity to release more limited-edition cereals that create a sense of exclusivity and urgency among consumers.

Industry Implications

  1. Breakfast Cereal Industry — Kellogg's and other breakfast cereal companies can innovate their products by creating more magical, sensory, and limited-edition cereals to appeal to consumers' sense of play and wonder during festive times of the year.
  2. Children's Food Industry — There is an opportunity for children's food companies to create more magical, sensory, and exclusive foods that cater to children's sense of imagination and play.
  3. Seasonal Food Industry — Companies that produce food for specific seasons or holidays can tap into consumers' sense of nostalgia and excitement by creating more unique and limited-edition products that embody the spirit of the season or holiday.
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