The Nomadic Dairy Multipack Offers Three Servings Each
Michael Hemsworth — September 30, 2020 — Marketing
References: nomadic-dairy & conveniencestore
The Nomadic Dairy multipack comes as a first from the brand that is focused on delivering enhanced value for consumers and help them to enjoy more product without having to constantly head to the store. The yogurt three-pack was created by the brand in response to its core audience, which includes single occupant households and smaller family homes who don't require larger format options with six, eight or 12 servings. The product will be available at a suggested price point of £4 and will be available starting October 1 from SPAR locations.
Head of Marketing and Innovation Tom Price explained the new Nomadic Dairy multipack further saying, "Our three-packs are a great solution for smaller households who don’t want to be forced into buying larger formats - with the risk of lots of wasted yogurt. In contrast, for this under-served group, a pack of three is a perfect weekly solution. They’re our first take-home format - perfect for these changed times - and tap directly into the rapid growth in home-snacking occasions.”
Head of Marketing and Innovation Tom Price explained the new Nomadic Dairy multipack further saying, "Our three-packs are a great solution for smaller households who don’t want to be forced into buying larger formats - with the risk of lots of wasted yogurt. In contrast, for this under-served group, a pack of three is a perfect weekly solution. They’re our first take-home format - perfect for these changed times - and tap directly into the rapid growth in home-snacking occasions.”
Trend Themes
1. Multipack Convenience - The trend of multipacks with smaller servings for smaller households and single occupant households presents an opportunity for brands to provide enhanced value for consumers and reduce waste.
2. Targeted Packaging - Creating product offerings and packaging that are targeted specifically to under-served groups, like single occupant households, can provide a unique selling point for brands and improve overall market share.
3. Home-snacking Growth - As home-snacking occasions continue to grow, creating convenient and affordable multipack options can help brands to reach a wider audience and adapt to changing consumer needs.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from creating targeted, convenient multipack options to better serve under-served markets and reduce waste.
2. Packaging - The packaging industry can play a key role in developing new formats and materials to support the growing trend towards multipack convenience and targeted packaging for smaller households.
3. Retail - Retailers can benefit from offering a variety of multipack options, including smaller formats, to serve the changing needs of consumers and improve sales.
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