The North Face & Extra Butter Honor NYC with Night Crawlers Line
References: shop.extrabutterny & hypebeast
Extra Butter and The North Face work in partnership to introduce the 'Night Crawlers' collection inspired by the urbanistic nighttime landscape of New York City. The duo honors the city with dark hues of blue and black, accented with hits of white to represent the sky and bright shimmering light to directly reference the city's skyline. The collaborative collection is comprised of signature outerwear silhouettes by The North Face including the 'Stelter' jacket, the 'Nuptse' jacket, and the 'Denali' anorak constructed from fleece.
In addition to the jackets, the collection also features fleece pants, a 'Roos II' sling pack, the 'Shedrain' umbrella, and the knit-crafted cuff beanie. The joint Night Crawlers capsule is set to drop online exclusively at Extra Butter starting December 15th
In addition to the jackets, the collection also features fleece pants, a 'Roos II' sling pack, the 'Shedrain' umbrella, and the knit-crafted cuff beanie. The joint Night Crawlers capsule is set to drop online exclusively at Extra Butter starting December 15th
Trend Themes
1. Skyline-inspired Outerwear Collection - The trend of incorporating iconic cityscapes into winter wear can be expanded to other cities, providing new and unique designs for fashion-forward individuals.
2. Collaborative Capsule Collections - There is an opportunity for companies in different industries to collaborate on capsule collections, combining their unique styles to create something new and exciting for consumers.
3. Functional Fashion Accessories - The trend of creating functional fashion accessories like umbrellas and sling packs can be expanded upon to include other useful features, providing consumers with added convenience and practicality.
Industry Implications
1. Fashion - Fashion companies can take inspiration from Extra Butter and The North Face's collection to create their own cityscape-themed outerwear.
2. Outdoor Recreation - Companies in the outdoor recreation industry can collaborate with fashion companies to create stylish and functional outerwear, expanding their target demographic to include fashion-conscious consumers.
3. Accessories - Companies in the accessories industry can create functional and fashionable products like umbrellas and sling packs, providing consumers with added convenience in their daily lives.
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