The North Face is celebrating the Lunar New Year with a ‘Year of the Rabbit’-themed exploration series that reimagines the ‘ICON’ collection. The collection features a remodeling of the 1996 ‘Nuptse Jacket’ and the 1986 ‘Retro Mountain Jacket’ in new patterns and colors inspired by the rabbit. The jackets are designed to keep consumers warm and cozy in the harsh winter while also being durable and lightweight for those on the active side. They are water-repellent and breathable to ensure that wearers can move freely without the bulky feeling of a winter jacket.
Regarding coloring, the items arrive in shades of red, grey, brown, and neon yellow, which inject the collection with a burst of life for the snowy winter. The line includes snow trousers with nature prints, jackets, hoodies, and pullovers with neon Tekno logos. The collection also includes a ‘Nuptse Mule’ with warming ThermoBall™ technology created for the Lunar New Year.
The full collection is available at select The North Face stores across the globe.
Image Credit: The North Face, <a rel='nofollow' href='https://hypebeast.com/2023/1/the-north-face-2023-lunar-new-year-of-the-rabbit-collection-lookbook-release-info'>hypebeast</a>, <a rel='nofollow' href='https://www.thenorthface.com/en-ca?utm_medium=cpc&utm_source=Google&utm_campaign=CA+%7C+en+%7C+Hybrid+%7C+SEM+-+BKWS+-+EXA+~+Core&utm_term=north+face&gclid=CjwKCAiAwc-dBhA7EiwAxPRylF5XE6LysSrKe95RRAOlgmh2wKNQ9a8KTyKZs-Z45CCNHclhpUw_4hoCVTUQAvD_BwE&gclsrc=aw.ds'>thenorthface</a>
Why This Trend Is Growing
- Lunar New Year Collections
- Utilize traditional celebrations in the design of collections to attract a wider audience.
- Nature-inspired Winter Wear
- Use animals and elements from nature to create unique and appealing winter clothing designs.
- Sustainable Winter Wear
- Create winter clothing that is both durable and sustainable to appeal to environmentally-conscious consumers.
Industries Being Reshaped
- Retail
- Create seasonal collections that are tailored to specific holidays to attract a wider range of consumers.
- Outdoor Recreation
- Develop winter wear that is both functional and appealing to the eye, making outdoor activities more enjoyable in harsh conditions.
- Sustainable Fashion
- Design winter clothing that is environmentally-friendly, without compromising on quality, to appeal to the growing demand for sustainable and ethical fashion.
