Fall-Centric Experimental Apparel

The North Face Urban Exploration Launches Urban Geology

The North Face Urban Exploration introduces its latest Urban Geology series that is joining its roster for the Fall/Winter 2022 season. This is a capsule that is full of functional technologies and it delivers a versatile range of wearable looks. Overall, the capsule is led by outerwear, footwear, bottoms, and accessories.

The highlighting item in the collection is definitely the olive tonal blazers that have a collar strap detail, the double-sided jackets, DWR-repellent tops, and the trench coats with plaid patterns done in Dryvent fabrication. The heavier outerwear options include materials such as a blend of sherpa fleece with quilted nylon panels. The sweaters are done with details such as buttoned cuffs and hidden pocket accents.

Image Credit: The North Face Urban Exploration

Functional Fashion
The integration of functional technologies in clothing design is a disruptive innovation opportunity for apparel companies.
Capsule Collections
The creation of capsule collections featuring versatile wearable looks is a disruptive innovation opportunity for fashion brands.
Geometric Patterns
The use of geometric patterns in clothing designs is a disruptive innovation opportunity for fashion and textile industries.

Sectors Adopting This

Apparel
The apparel industry should consider incorporating functional technologies and versatile capsule collections to disrupt the market.
Footwear
The footwear industry should consider integrating functional technologies and geometric patterns to create innovative designs.
Textile
The textile industry should consider experimenting with geometric patterns and functional materials to disrupt the fashion industry.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 39%
Freshness 14%

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